At Imaginary Studio, we bring people together. Our shows
and destinations pioneer forms of entertainment that
offer the world new experiences. Whether at a concert, a
flagship store or across an urban square, we aim to
inspire a sense of collective wonder and connection.
WE CREATE SHOWS AND DESTINATIONS Our public
We explore innovative storytelling, creating uniquely compelling multimedia worlds that turn passing moments into once-in-a-lifetime experiences. SHOWS
DESTINATIONS Inspired by the meaning and identity of the site, we create permanent and versatile multimedia infrastructures tailored to the client’s needs.
We believe that the future of cultural and educational experiences begins with the visitor. We reimagine traditional exhibit spaces to create transformative and immersive journeys, placing technology at the service of experiential learning and emotional storytelling.
We’re constantly experimenting with new ways to activate public environments. We believe that immersive, entertaining, interactive multimedia has the power to build social solidarity, to bring people close together and to add wonder to the world.
We never lose sight of the many different ways that collective energy can be shared. Inside and outside the stadium; before, after and during the event – we amp up the emotional intensity and keep the adrenaline flowing.
We animate spaces to provide experiences more powerful and engaging than any small screens could ever offer. Our immersive, interactive multimedia environments take entertainment and games to the next level.
We’re experts at adding experiential value to built environments. Our multimedia worlds create a distinct sense of place, bringing spaces to life with dynamic content, adding new dimensions to brand expressions and engaging people with fun, playful, and surprising interactivity.
Our process AN INTEGRATED PROCESS
From ideation to execution, our departments specialized in content, environment, and systems design are led by a powerhouse team of project managers and producers who guide the process. Moment Factory is the one-stop shop for experiences that thrill, surprise, and amaze audiences.

CONTENT
We create visuals that inhabit the space fully. We take concepts and ideas and turn them into stunning images that pack an emotional punch. We bring stories to life.

INTERACTIVE
We provide a portal that takes visitors deeper into the experience. Innovation leads to surprising exchanges between visitors and the environment, giving them a stake in the action.

SCENOGRAPHY
We create magical experiences that engage physically, through multimedia environments crafted to work in tandem with the site and context.